Thursday, February 24, 2011
Leading lifestyle and casual clothing brand, Barbour in partnership with Great in Britain, is launching a major photographic study of the countryside. Through the Great in Britain project, Barbour will build an archive of countryside images that capture the heart of real life in rural communities and most importantly, the pride and passion of its people.
To contribute to this historic archive, Barbour is calling on amateur photographers, photo enthusiasts or anyone out and about in their local rural community to send in their images. To submit photos, all photographers have to do is go to http://www.greatinbritain.co.uk, register and then upload their digital images. There is no limit on the number of images that can be submitted.
Gary Burnand, Director of Global Marketing and Strategy for Barbour said, “As an authentic British brand, Barbour is synonymous with the countryside and the traditions and values it upholds. Our photographic archive will become a unique resource - whether it’s a farmer hard at work during the lambing season, local craftspeople, or images of a tough winter, we want to capture what really happens in our rural communities and to catalogue the variety and breadth of skills and vocations that are so often overlooked.”
Elizabeth Evans from Great in Britain said “Our aim is for Great in Britain to become a comprehensive insight into the British at work, a visual time capsule that enables viewers to search images of those that live and work around them. We want to record, catalogue, archive those working heroes that make this country what it is and as an ongoing project our hope is that it will prove an informative, artistic legacy for future generations. Great in Britain is thrilled to be associated with Barbour, a thoroughly quintessential British heritage brand who recognise the inherent value in this endeavour and are kindly facilitating its launch.”
Images will be posted on the website http://www.greatinbritain.co.uk for viewers to look at and new photos will be added regularly. Each month, there will be a competition to celebrate those images that best sum up that season, judged by Barbour and Great in Britain, to win a Barbour Bedale jacket
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