Friday, May 06, 2011
Focal Press Powers New “Mastering” Websites
MasteringPhoto.com and MasteringFilm.com bring Focal’s trusted brand into the blog space with free content and insight from authors, industry insiders and the up-and-coming artists in photography, graphic art and filmmaking
WALTHAM, Mass.—(BUSINESS WIRE)—Focal Press, the leading publisher of media technology books and digital content, today announced the launch of MasteringPhoto.com and MasteringFilm.com, two new blog sites offering free content developed from Focal Press’s award-winning books, as well as original content from industry contributors. These sites were created for photographers, graphic artists and filmmakers—ranging in skill from hobbyist to professional—who are looking to take their craft to the next level.
Powered by bestselling Focal Press authors and other industry experts, MasteringPhoto.com features tips, advice, articles, video tutorials, interviews, and other resources for both hobbyists and professionals. Topics range from people and landscape to postproduction and business practices.
MasteringPhoto.com contributors include expert photographers and digital image makers from all areas of photography and graphic art.
“Focal Press experts have long provided their expertise on the printed page,” said Elinor Actipis, Focal Press publisher. “Now it’s exciting to be able to cover new and hot topics in real time, and to generate conversations with our communities through digital platforms like MasteringPhoto.com and MasteringFilm.com joining our online teaching tool FilmSkills.”
MasteringFilm.com, developed for aspiring and current filmmakers, offers tips, advice, articles, video tutorials, interviews, and other resources. Fresh content on directing, screenwriting, postproduction, cinematography, producing, and film business, produced by experts, helps readers take their skills to the next level.
MasteringFilm.com contributors are master filmmakers, industry experts, and leading film educators, including numerous Focal Press authors.
Follow Focal Press online!
Twitter: http://www.twitter.com/focalpress
Facebook: http://www.facebook.com/focalpress
Twitter: http://www.twitter.com/focalpress
Facebook: http://www.facebook.com/focalpress
About Focal Press
Focal Press has been a leading publisher of Media Technology books for 70 years. We provide essential resources for professionals and students in many areas including: film and digital video production, photography, digital imaging, graphics, animation and new media, broadcast and media distribution technologies, music recording and production, mass communications, and theatre technology. Focal Press connects the creative community with visionary leaders in their field, helping them further their craft no matter what stage of their journey they are at.
Focal Press has been a leading publisher of Media Technology books for 70 years. We provide essential resources for professionals and students in many areas including: film and digital video production, photography, digital imaging, graphics, animation and new media, broadcast and media distribution technologies, music recording and production, mass communications, and theatre technology. Focal Press connects the creative community with visionary leaders in their field, helping them further their craft no matter what stage of their journey they are at.
About Elsevier Science & Technology Books
Elsevier S&T Books provides its superior media technology, scientific and technological content through its books and online resources such as SciVerse ScienceDirect books and BrainNavigator, the award-winning product that improves the quality of neuroscience research. The S&T Books’ family of imprints includes leaders in the media technology market with Focal Press and computing market with Morgan Kaufmann. Other imprints include CIM, Newnes, Syngress, William Andrew, CIMA, Pergamon, Estates Gazette Books, Butterworth-Heinemann, Academic Press, Academic Cell, Anderson Press, Architectural Press, and Gulf Publishing (http://www.ElsevierDirect.com/).
Elsevier S&T Books provides its superior media technology, scientific and technological content through its books and online resources such as SciVerse ScienceDirect books and BrainNavigator, the award-winning product that improves the quality of neuroscience research. The S&T Books’ family of imprints includes leaders in the media technology market with Focal Press and computing market with Morgan Kaufmann. Other imprints include CIM, Newnes, Syngress, William Andrew, CIMA, Pergamon, Estates Gazette Books, Butterworth-Heinemann, Academic Press, Academic Cell, Anderson Press, Architectural Press, and Gulf Publishing (http://www.ElsevierDirect.com/).
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